The Team

Common to all members of the team is our passion for cycling. Between us we have many years experience and can help with just about any problem you may have. 
The team are all really passionate about cycling and between us have many years experience in all areas. Whether it be a weekend club ride, sportive, road racing, mountain biking, commuting or just popping down the pub with our mates, between us we've done it all so can hopefully help guide you through the maze of decisions when it comes to bike servicing, repairing, upgrading or buying new kit.

Rob Mogford - Owner

Expertise: Purchasing, Marketing, Merchandising, Finance
Favourite Product: Assos 3/4 Bib Tights
Favourite Bike: Colnago C60

Whilst there are a lot of great independent bike shops in the UK, the idea for Panagua Bikes came out of my frustration as a consumer with some of the patchy service I frequently received from some more traditional shops.

I wanted to create a store with a modern retail space as well as a workshop that is properly equipped to deal with any bike from a chopper to a high end road bike. More importantly, I wanted to put together a team that shared my passion and who are totally focused on providing the best possible customer service – regardless of whether you’re a mum looking for a bike for your child or an experienced athlete with a detailed knowledge of your needs.

I’m also really passionate about supporting grass roots cycling and introducing as many people as possible to our amazing sport. As we grow, we want to support as many cycling related community projects as possible so if you’ve got any ideas please get in touch!

I'm always keen to get your feedback on how we have performed or maybe you have some ideas about how we can improve our store or our range of product offerings.

Phil Cowburn - Owner

Expertise: Sales
Favourite Product: My hand built Panagua wheels
Favourite Bike: Enigma

I previously spent 30 years working in Tech Sales. My involvement with Panagua started as a casual conversation whilst cycling with Rob in France. Before I knew it, my partner Sue and myself were part owners along with Rob. I’ve always ridden bikes but my real passion started about 15 years ago in an effort to lose weight and get fit.

Nothing pleases me more than when a new customer walks through the door who has been referred to us by a satisfied customer or friend, this has happened more and more as our reputation for great service and quality product grows.

My focus is on growing our regular customer base through incentives, ideas, but above all reputation, and I’m pleased to say, that with the help of a great team, it’s working.

Dave Bagley - Store Manager

Expertise: Bike Servicing, Maintenance, Sales
Favourite Bike: Enigma Excel Disc

I've been with Panagua Bikes from the beginning and like the other guys I'm a keen cyclist. 

Our goal is to offer exceptional and friendly customer service regardless of whether the customer is a complete beginner or an elite athlete. I'm here to make sure we deliver on this along with keeping the store running smoothly on a day-to-day basis.

Denver Collins - Bike Fit & Store Manager

Expertise: Bike Fitting, Coaching, Merchandising

Favourite Product: Selle Italia Saddles

Favourite Bike: Enigma Elite HSS
My cycling journey started as a club racer in South Africa. I have an appetite for bike racing in all its forms - road-racing, crits, cyclo-x and mountain bike series.

I now specialise in bike fitting and have carried out thousands of fits over the eight years I have been doing it. In 2008 I started to focus my interest on sports injury and rehabilitation and especially cycling biomechanics. This lead me to train with Cyclefit where I subsequently specialised in foot canting dynamics, foot stability on the bike and the integrity of the foot/pedal interface. I have a BSc (Hons) in Sports Fitness & Exercise Coaching as well as being a Level 2 British Cycling Coach. Level 1 Functional Movement Screen (FMS) & Level 1, 2 & 3 Biomechanics Bike Fit.

 My goal with every client is to offer exceptional and friendly customer service regardless of whether the customer is a complete beginner or an elite athlete. 

Ollie - Workshop Mechanic

Expertise: Bike Servicing, Maintenance, Sales, Bosch, Brompton.

Favourite Product: Hope Tech 3 E4 Brake.

Favourite Bike: Colnago V3RS.

I have been with Panagua Bikes since June of 2018 and have been into bikes since a very young age, especially taking them apart! 

I have a Cytech technical level 2 qualification and also a Bosch eBike Service qualification.

Sam Ward - Student

Expertise: Going fast!

Favourite Product: Elemnt Bolt GPS Bike Computer

Favourite Bike: Trek DOMANE SL 5 DISC

I have always had a passion for cycling. I would always go round the local trails with my dad at the weekend. I had always wanted to learn how to tinker with my bike and fix the odd problem. After joining the Panagua team, I have learnt lots of skills which help me while at work and out of work. You'll catch me around the shop at the weekends, if you want to track my riding progress then follow my Strava.

Andy Walker - Workshop Mechanic

Expertise: Bike Servicing, Cycle Coaching, Bikeability Training
Favourite Product: Look Keo Blades
Favourite Bike: Look 795 Blade RS

Get in touch! Call 0208 289 7802 or email