Team Sky chooses the Stages Power meter
March 23 2014
After extensive testing and validation Team Sky has chosen to exclusively use the Stages® Power meter during the 2014 racing season. This new sponsorship deal adds serious cache to Stages Cycling’s product design philosophy, and will serve to accelerate further development of the Stages Power meter.
“We are so pleased to announce that Team Sky will race with Stages Power this season; this sponsorship, and what it means for Stages Power, is very exciting for our company,” said Pat Warner, Stages Cycling’s Senior Vice President. “We are humbled and honored to be collecting data for one of the best teams in the sport. It’s a huge responsibility and we both have great confidence that Stages Power can help Team Sky be successful this season.”
Team Sky—who are known for their out-of-the-box evidence-based thinking—were impressed by the ease-of-use of the Stages Power meter, not to mention its now proven prowess as the category’s benchmark for consistency across rapidly changing environmental temperatures.
Tim Kerrison, Team Sky’s Head of Performance Support, said: “As a team, we see the power meter as a very useful tool. The results that we get, both from training and racing, help us to quantify how our riders are performing, which then allows us to make informed coaching decisions. Stages have worked hard to develop a high quality product that is extremely lightweight, reliable and simple to use whilst retaining the precision and accuracy that we require at Team Sky. We welcome Stages as a technical partner for 2014 and look forward to continuing to develop and improve our performances on the road, informed by the data generated by the Stages power meters.”
Pat Warner added: “It’s totally rewarding that Team Sky wants the same product that we’re providing to all riders at retail: a simple, robust, accurate, and most importantly consistent measure of a rider’s power. For Team Sky, the consistency of the data and its collection is key. It just feels spectacular, that the Stages Cycling design philosophy resonates with one of cycling’s most detail oriented teams.”
Another factor that drew Team Sky’s attention is the meter’s ultra-light weight, and seamless integration with Shimano’s Dura-Ace 9070 series groupset, as it only adds 20 grams to the existing Dura-Ace crank set.
Carsten Jeppesen, Team Sky’s Head of Technical Operations, said: “The power meter is one of the most important tools for the team – giving us the perfect insight into how a rider is performing, which is crucial for the coaching team. We’re very excited to team-up with Stages, who are not only innovating the power meter market, they are also making the real-time on-bike measurement of power more accessible and affordable to a larger cycling population. We look forward to working closely with Stages in the future and also helping to develop further products with them.”
Matt Pacocha, Stages’ Marketing Manager said: “Over the last year, many riders chose the Stages Power meter for its economical price, but this partnership with Team Sky really shows that we have what it takes to lead the power measurement category. Not only are we more affordable than anyone else in the category, but we’re proving that the product meets the needs of one of the world’s best professional cycling teams.
“I’m most excited for the opportunity this presents for the Stages Power meter’s future,” continued Pacocha. “We’ve got great ideas for new products and features, and the team has the ultimate understanding of riders’ needs at cycling’s highest level; put those two prospects together and it will only benefit the riders who invest in Stages Cycling products.”